Case Study - Management Training & Consulting

Australian Training Institute (ATI) - Crestcom Franchise

The Cause: To enhance leadership and management skills through a standardized system of intensive competency training specifically aimed at senior management in Small Medium Enterprises (SMEs).

The Goal: To further develop a franchise company of Crestcom International in Australia and the Asian region – aiming to elevate corporate standards of performance and achievement at the business executive level through the implementation of a systemized accredited training and consultation program.

The Role: Business Development Manager, Marketing and Administration Manager.

The Achievements:

  • Established the world’s first formally recognized competency based Crestcom International Franchise(out of 36 countries) in Melbourne, Australia;
  • Developed and packaged a world’s best practice Australian-accredited, two-year “Competency Training Program” (Diploma of Business Management) based on the utilization ofexperiential training techniques;
  • Obtained certification and input from theOffice of Training and Further Education and the Business Service Industry Training Accreditation Board;
  • Trained up highly skilled Business FacilitatorsandConsultants;
  • Produced an official ATI newsletter, Attitude, which was endorsed by the then Minister for Small Business;
  • Forged a joint venture alliancewith theAustralian Chamber of Manufacturers (ACM) – its commercial branch secured the services of ATI to meet the growing demand for first class management consulting and training in the manufacturing sector;
  • Serviced key companies and learning institutions – training their trainers in ‘avant-garde’ skills and methodologies.

The Bottom Line: The most notable aspect of ATI’s training and consulting operations was the outstanding contribution the organization made to the business management education sector within Australia. 

It took only 3 years to fine-tune an innovative program that impacted significantly on the national SME landscape and on the academic formation of a wide range of trainee corporate executives from prestigious ‘blue ribbon’ companies, such as:

  • Monash University
  • RACV
  • Cleanaway
  • Victoria University
  • Dorf
  • Air Liquide
  • Schiavello Commercial Interiors
  • Linatex Mining
  • Blockbuster Vide
  • Westfield Centre Management
  • Brambles
  • Sun Alliance

Significant international clients included:

  • Miele
  • Ford Credit
  • Peat Marwick
  • Coca Cola
  • Lloyds Bank
  • Motorola
  • Radisson Hotel
  • AT&T